Why is same-day mattress or furniture delivery such a big advantage for the customer?
Because customers have busy lives. Customers are busy. They've got kiddos they have to take care of, they've got parents they're taking care of, they've got a job—duh, they got a job—they've got responsibilities, and they don't have time to sit home three weeks from now, from 7 in the morning to 7 at night, and wait on some furniture backorder slip.
They don't have time to make 20 calls, "When is my furniture coming?" "I don't know, it's still on the boat from China." Customers don't have time for all that. They want to buy furniture, they want to get it delivered today, they want to sit on it or sleep on it tonight.
That's what made Gallery Furniture successful. Selling the customer great furniture, delivering it the same day, letting them enjoy it that night. If they won't do that, buy your furniture at Gallery Furniture because we're going to deliver it today.
